Altitude Content Work & Ad Campaign

When Altitude hired me, they already had a website, and had sold some product, but hadn't been really successful online.  Their site was actually pretty difficult to find, and it was hard to tell from the site exactly what they were selling.  

On this project I ended up rewriting 100% of the copy, re-shot all of the photos, and set up search ad campaigns.  They already had the flash banner at the top of the site, but I did end up building the navigation menu from scratch to match the site a little better than the old menu.  I think the menu does a lot to tie everything together.  


With the content work, I felt it was really important for us to show exactly what they do on the first page.  I didn't want people to have to click through the whole site to figure out what they're selling.  Also, the site focused more on the benefits of simulating altitude conditions than it did on the benefits and attributes of this particular product, so I changed the site to focus more on the product.  Naming the product was a big thing, too.  It didn't have a name before so I ran some tests to see what name did the best and the result was "High Altitude Simulator."  My clients didn't like that so they went with "Altitude Generator," but that didn't keep me from running the name that worked the best in the ad campaigns.  

Anyway, they started getting leads right away and are selling machines even though we've only spent about $300 on ads to date.  I'm hoping to expand the ad campaigns now that we know they work.  I will keep you posted