Aaron Charlton, owner of Away Marketing, is an Adwords Qualified Professional

Away Marketing is a Microsoft adExcellence Member

Search MarketingSearch Engine Marketing

Google, Microsoft and Yahoo! each have their own form of search engine ads. These ads show up above and to the right of the search results in most cases, under the heading "Sponsored Links." If you're already familiar with this form of advertising, you may know it better as "Google Adwords," "Microsoft adCenter," and "Yahoo! Search Marketing."

How it all works

Advertisers bid for page position against their competitors for specific keywords, such as "SUV." Search engines look at two factors to determine page placement: 1. Bid amount, and 2. Click-through rate. Click-through rate is the amount of clicks an ad gets compared with the amount of display has gotten. An ad that is rarely displayed, but frequently clicked would have a high click-through rate. Search engines give preference to ads that are more often clicked because it increases their opportunities for revenue (obviously, seldom-clicked ads generate less revenue than frequently clicked ads).

Payment. How much you pay is determined by your bid, multiplied by the number of clicks your ad receives. Note: You will often be charged less than your maximum bid for a click, but never more.

Filtering Methods. Every click costs money, so we'll make sure that your ads are targeted and and we'll work to screen out misclicks (people who click on your ad, but aren't looking for goods or services that you offer).

  1. Negative Keywords. Screen out unrelated or low-quality searches by setting certain words and phrases to cause your ad not to appear.
  2. Geo Targeting. Make sure your ads only run in the area where you do business.

Our Google Adwords Services

Adwords Consulting. As an AdWords Qualified Professional, Away Marketing offers one-on-one AdWords consulting services at the very competitive rate of $90 per hour.

Adwords Account Management and Optimization. Professional expertise and resources applied to keyword selection, location targeting, ad copywriting, and ad performance analysis. In other words, we do everything, and keep you well-updated on how your ads are performing with regular reports.

Voucher. Get $100 worth of free AdWords with a new account sign-up via Away Marketing

Cost:

  • $200 per month plus 10% of total monthly ad spend
  • Additional fees may be assessed if multiple ad campaigns or ad groups are required (we'll let you know if this applies to you during the initial consultation)
  • After an initial commitment of 3 months, this is a month-to-month contract
  • No setup fee

Other Search Engine Ads. Your AdWords ads can easily be configured to cover Google's search partners, including Ask.com and AOL. If you would like to set up Yahoo! or Microsoft search engine ads, we are a fully qualified Microsoft AdExcellence member, and we can handle that too (Yahoo! doesn't currently have a certification program, but we are very familiar with their advertising platform). Contact us for a free initial consultation.